Initial Kleenex Research

Begining my research into Kleenex, I researched on their website their products and campaigns, to me it seems Kleenex is seen as quite 'nunty' and 'outdated' and with this new ' Let it out' campaign they're attempting to redesign themselves as not just a brand trying to sell as much as possible, but a company that care for their customers and their emotions, etc, I'm not convinced though.





Here, a small list of all Kleenex' current avaliable decorative designs.




Below is the one of the main adverts for Kleenex' current campaign, Let It Out, while its a nice idea I think the the majority of the content within this advert is staged, reminded my of the Postsecret blogspot (http://postsecret.blogspot.com/) where site visitors are invited to post their secrets, but I feel the Kleenex advert lacks such charm.